Magor & Undy
Identity and poster campaign
With the undeniable impact that London 2012 had on the country, it was inevitable that there would be a surge in young people wanting to get involved and join sports clubs. With this in mind, Liam was approached to re-brand Magor & Undy Tennis Club and help to expand it's membership numbers.
The main idea behind the brand was to create something that was fresh and exciting, which focused on the tennis and it's basic elements - the ball and the court, stripping anything else away.
The club logo is an abstract representation of a tennis ball in motion. The idea of movement gives it a vitality that many tennis club logos fail to achieve.© Copyright Liam Collins 2014