Identity, website and supporting material for a joint Welsh Assembly and Welsh police force programme.
Initially, the brand needed a complete overhaul to make it more engaging for the primary audience - children. Being an all-Wales programme, it was important to reference the Welsh element so that site-users could feel a familiarity when visiting, so the inclusion of the hills was an obvious one.
It was also essential that the educational information be presented in a fun way so the children would absorb as much as possible. With the inclusion of educational games and animated navigable towns, this became a key strategy in delivering this material.
Within a year of working with them, SchoolBeat.org has had an increase in traffic of over 1000% (see the infographic for more details).
The website is built using XHTML and CSS. It is fully accessible and validates with the W3C Validator.© Copyright All Wales School Liaison Core Programme 2014